For most fashion brands, environmental considerations are usually taken into account well into the company’s existence. That wasn’t the case for Monosuit, whose environmental impact was baked into its conception. Mia Murr noticed that most clothing had a “linear lifestyle,” she explained to Office Magazine, meaning that clothes are typically purchased, worn, and then discarded into a landfill.
“My dream from the beginning was for someone to buy my clothes, wear them, and then after the person doesn’t need the clothes anymore, we need to recycle it back,” Murr continued. Turning the spent product into reusable fibers or thread could create new clothes, she posited, resulting in a concept that involves zero waste.
After years of research and prototypes, Monosuit launched its first Eco Monoskin in 2019, 40% of which is made of materials produced from garbage in the ocean. The waste is made into capsules, which are ground down into a powder, which is turned into threads. The process, Murr explained, uses less water than produced organic cotton.
Monosuit’s focus on sustainability extends beyond the jumpsuits’ material. “We also use digital patterns instead of real paper and 3D modelling instead of sewing a bunch of samples,” Murr told Not Just a Label. “We never overstock to avoid waste and use a special software for high-precision layouts to minimize the fallout in the cut. We do not have products of animal origin in our collections. We strive to create seasonless, trendless, and long-term wear!”
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